The Role of Packaging
Why do we package products, anyway?
Packaging is now a part of our lives and something that is not going to go away any time soon. Unfortunately, however, nobody really pays much attention to it, never giving it any thought. Actually, though, packaging is a mirror that vividly reflects the lifestyles and ideas of each generation.
In the past, the most important function of packaging was protecting the product from problems that arose from being shipped and stored. Nowadays, however, consumers select products based on how products are being made easier to carry, made more striking in appearance, and made easier to open and use. Packaging is now a part of the products themselves and it will play an even more important function than in raising product value and appeal. Packaging now supports our lifestyles, playing a strong supporting role behind the scenes in enriching our lives.
Purpose of Packaging
1. Protecting Product Integrity
Wrapping protects products from disfiguring, discoloring, or oxidizing as a result of exposure to dust, bacteria, germs, ultra-violet rays and other such elements. Protecting products through packaging enables them to keep their factory-fresh flavor and taste.
2. Enhancing Convenience
The right kind of packaging provides customers the convenience of consuming products any time and any place. Great packaging makes products easy to carry as well as easy to open and use.
3.Enhancing Product Appeal
Packaging, by offering features such as colorful printing and design, convenient handling, stunning layout and display, and a sense of style and fashion, boost the commercial appeal of products and create a highly respectable image for the respective companies.
4. Improving Logistics Efficiency
Effective wrapping can reduce operating expenses involved with transporting, storing, and handling products.